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Will Generative AI Kill The Internet As We Know It?
When you dominate your field, growing your business becomes more difficult. This is the problem facing Google which, coupled with the development of AI could change the Internet forever.
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What Is Opportunity Cost And Why Does It Matter?
There are so many opportunities for promoting products and services that choosing the right mix can be confusing. Considering the opportunity cost is a useful way to focus budget – and effort – effectively.
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Is a Hermes Birkin Bag Value for Money?
A Hermes Birkin bag can set you back around £40k – that’s assuming you are allowed to buy one. What does this tell us about costly signalling?
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Why fame comes before riches
We all need a little of bit of fame to succeed in life. This article looks at how to build a personal brand without being pretentious.
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How far can you plan for business success?
Do a quick Google search for business success and you’ll find many articles and courses breaking it down to a simple formula. Follow this pattern, they argue, and success will follow. If it’s really that simple, why isn’t everyone heading up a portfolio of unicorn start-ups? What does ‘success’ look like? There are a few…
Marketing for Realists