Category: Business
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What Is Opportunity Cost And Why Does It Matter?
There are so many opportunities for promoting products and services that choosing the right mix can be confusing. Considering the opportunity cost is a useful way to focus budget – and effort – effectively.
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How far can you plan for business success?
Do a quick Google search for business success and you’ll find many articles and courses breaking it down to a simple formula. Follow this pattern, they argue, and success will follow. If it’s really that simple, why isn’t everyone heading up a portfolio of unicorn start-ups? What does ‘success’ look like? There are a few…
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Small is Beautiful: A Fresh Perspective for Marketers
I’ve been thinking a lot about how the modern world can resolve the calls for growth with the reality that we live on a planet of a finite size with finite resources. In the news, any lack of economic growth is heralded as bad but, logically, the day has to come when growth is just…
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Sales and Marketing: time to combine them?
Developments in technology are blurring the lines between sales and marketing. Is it time to simply combine the two functions and work more efficiently?
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How explaining things to others can help you to learn new skills and deepen your understanding
In my first year at university, I had first-hand experience of how the act of helping someone else to understand something also develops your own skills. I had enrolled on a Philosophy course with a good friend. I was following the reading and assignments pretty well but she was struggling. So to help her prepare…