Category: Stuff
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Misinformation and Disinformation: how to spot it and avoid it
It’s never been easier to spread information – just a quick click and a story on Twitter or LinkedIn and is shared with your network. And because there is so much information readily available at any time, it’s actually harder to decide what is true and what isn’t. Because marketers are often involved in communications,…
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Why it’s more important than ever to be ethical in advertising
Digital tools allow more precise audience targeting, while online platforms encourage passivity. What does this mean for ethics when it comes to using persuasion techniques in marketing campaigns?
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Will Artificial Intelligence Take Over the Internet?
Once upon a time, machine-generated content was limited to bad-quality, spammy websites. Recently, however, the technology has improved to the point that content written by AI not only makes sense, but it can also be good quality. At the same time, according to some sources, about 50 to 60% of the traffic on the Internet…
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Hope, vulnerability, and the rise of the online scam
It seems that if you pick up a newspaper or turn on the radio just now, sooner or later you come across a story about the growth of online fraud. While fraud in itself is nothing new, increased use of digital platforms during the pandemic gave the fraudsters a whole new set of opportunities. In…
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Five ways free ways to engage with lifelong learning
I am a learning/self development junkie so I’m very excited that it’s learning at work week 2022! This year the theme is ‘learning uncovered’ which has three strands: learning potential hidden powers new dimensions I think the first strand is the most powerful because everything else begins from understanding – and stretching – your potential.…