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I used Chat GPT to write an article, and this is what I learned
There is a buzz about ChatGPT right now – so much so that it’s quite often at capacity if you try to use it during the day in the week. Possibly this is an intentional ploy by the developer, Open.ai, to make it seem even more attractive and exciting – and drive take up of…
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A Lyrical Take on Content Creation
I’ve been exploring how AI – in particular ChatGPT – can be used to quickly generate articles and other forms of written content. As with any new technological leap, there is the chance that what once needed a lot of people will become automated: leaving people like me with not a lot to do. Personally,…
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Small is Beautiful: A Fresh Perspective for Marketers
I’ve been thinking a lot about how the modern world can resolve the calls for growth with the reality that we live on a planet of a finite size with finite resources. In the news, any lack of economic growth is heralded as bad but, logically, the day has to come when growth is just…
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Misinformation and Disinformation: how to spot it and avoid it
It’s never been easier to spread information – just a quick click and a story on Twitter or LinkedIn and is shared with your network. And because there is so much information readily available at any time, it’s actually harder to decide what is true and what isn’t. Because marketers are often involved in communications,…
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Positive non-action: how doing nothing is sometimes better
Procrastination is a universally derided habit – but sometimes not taking action might just be the best option. Everybody knows that procrastination is a bad trait – although we’re all guilty of it at some time or another. Type ‘procrastination’ into a search engine and most of the results you get will be articles on…
Marketing for Realists