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Why it’s more important than ever to be ethical in advertising
Digital tools allow more precise audience targeting, while online platforms encourage passivity. What does this mean for ethics when it comes to using persuasion techniques in marketing campaigns?
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Why you don’t want your brand to become a verb
When a brand becomes a verb it shows that it dominates its category. But it also signals its decline.
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How to Use Social Media for Your Small Business
Social media can be a powerful tool for small businesses when used correctly. However, creating engaging content and building a community around your business takes time and effort.
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Will Artificial Intelligence Take Over the Internet?
Once upon a time, machine-generated content was limited to bad-quality, spammy websites. Recently, however, the technology has improved to the point that content written by AI not only makes sense, but it can also be good quality. At the same time, according to some sources, about 50 to 60% of the traffic on the Internet…
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What does brand equity really mean for SMEs in B2B?
Brand strategy should be a key part of business strategy but too often it’s side lined as a marketing exercise.
Marketing for Realists