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Hope, vulnerability, and the rise of the online scam
It seems that if you pick up a newspaper or turn on the radio just now, sooner or later you come across a story about the growth of online fraud. While fraud in itself is nothing new, increased use of digital platforms during the pandemic gave the fraudsters a whole new set of opportunities. In…
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Luxury: how ethical is promoting an aspirational lifestyle?
In these days of rocketing inflation with more people having to make hard financial choices just to get by, is promoting luxury lifestyle brands ethical?
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Search Engines and The Law of Unintended Consequences
Search engines exist to help people find information on the Internet quickly and easily. As the amount of content grows so does competition among the publishers. This article looks at how the desire to be found on the web becomes a battle between search engines and publishers. It is a truth universally acknowledged that once…
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Five ways free ways to engage with lifelong learning
I am a learning/self development junkie so I’m very excited that it’s learning at work week 2022! This year the theme is ‘learning uncovered’ which has three strands: learning potential hidden powers new dimensions I think the first strand is the most powerful because everything else begins from understanding – and stretching – your potential.…
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What kind of legacy will you leave?
Whether or not it’s something you actively think about, the actions you take now will leave some kind of mark in the future. The world ‘legacy’ can be slightly misleading. It conjures images of large sums of money being left in a will, or a fantastic business empire being passed on to a new CEO.…
Marketing for Realists