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Sales and Marketing: time to combine them?
Developments in technology are blurring the lines between sales and marketing. Is it time to simply combine the two functions and work more efficiently?
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How explaining things to others can help you to learn new skills and deepen your understanding
In my first year at university, I had first-hand experience of how the act of helping someone else to understand something also develops your own skills. I had enrolled on a Philosophy course with a good friend. I was following the reading and assignments pretty well but she was struggling. So to help her prepare…
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Elizabeth Holmes and the Power of Narrative
How the Theranos story demonstrates the danger of a compelling narrative. I hadn’t been following the Theranos story particularly closely but did get sucked into it when the news was full of Elizabeth Holmes’ conviction for fraud a few weeks ago. Although I was aware of the scandal when it broke, it was only recently…
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Why challenges are essential in work and life
In life a certain amount of challenge is necessary, but not all challenges are good. Choosing to challenge yourself regularly can help to develop resilience in difficult situations.
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Hello World 2.0
Have you ever tried to use an old petrol lawnmower? Some people can make starting it look so easy – a quick, sure pull on the cord and the mower hums into life. Maybe it’s just me and my lack of upperbody strength, but I have many, many false starts before I can get the…
Marketing for Realists